Software

Co-Pilot’s Trial-to-Paid Journey: Strategic Engineering Achieves 108% Conversion Rate

Initiatives
Application Development
Cloud & DevOps

GitHub needed to rapidly deploy outbound campaigns to upsell trial users of Co-Pilot to paid tiers amidst fierce competition in the generative AI space. Lacking the necessary resources, they partnered with Andela to quickly find the needed talent. ​

Andela sourced three full-stack engineers to develop a notification and testing initiative. These engineers found the most effective campaign to convert trial users to Co-Pilot for Business subscribers, resulting in the program exceeding its goal. ​

The upsell program achieved a 108% conversion goal in just five months, turning nearly 400 trial accounts into subscribers. GitHub scoped an  expanded program for enterprise-wide growth.​

Solution
Web App
REST APIs / Microservices
Skills
Ruby on Rails
React
Angular
Roles
Full-stack Developer
Back-end Developer
QA Engineer
150
K
Top-rated, highly skilled global talent pool
66
%
Faster time to hire

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