MEDIa

Co-Pilot’s Trial-to-Paid Journey: Strategic Engineering Achieves 108% Conversion Rate

Initiatives
Application Development
Cloud & DevOps

GitHub needed to rapidly deploy outbound campaigns to upsell trial users of Co-Pilot to paid tiers amidst fierce competition in the generative AI space. Lacking the necessary resources, they partnered with Andela to promptly source three full-stack engineers.

These specialists crafted a testing and notification program that exceeded expectations, achieving a 108% conversion goal in just five months, turning nearly 400 trial accounts into Co-Pilot for Business subscribers. This success has set the stage for GitHub to extend its reach, aiming to upscale the Co-Pilot for Business campaign for broader enterprise engagement. Andela’s pivotal role in this project underscores the value of strategic talent acquisition in accelerating business growth and capturing market opportunities.

Solution
Big Data Solution
Skills
No items found.
Roles
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