MEDIa

Driving Mobile Money Engagement: Safaricom's Mini App Success

Initiatives
Digital Transformation
Cloud & DevOps
Application Development

Safaricom, a leader in Kenyan mobile money transfers, aimed to expand the reach of their mobile money product, M-Pesa, across Africa. To do this, they planned to develop lifestyle mini-apps that would drive app engagement; however, customer support needs bogged down Safaricom's development team.

Safaricom tapped Andela to provide back-end and front-end developers, security engineers, and engineering management, all dedicated to mini-app development. With Andela's support, Safaricom boosted user engagement.

Now, over 25% of M-Pesa app revenue comes from mini apps.

Solution
Web App
REST APIs / Microservices
System Design & Architecture
Data Analytics
Cloud Monitoring
Skills
Java
Spring Boot
React
Vue.js
AWS
Roles
Solutions Architect
DevSecOps Engineer
BI Engineer
Engineering Manager
Back-end Developer
150
K
Top-rated, highly skilled global talent pool
66
%
Faster time to hire

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