MEDIa

Leveraging Predictive Analytics to Optimize Global Ad Spend for WPP Clients

Initiatives
Data Science & AI
Cloud & DevOps
Application Development

Mindshare, part of WPP, leveraged Andela’s expertise to enhance their competitive edge in media optimization, focusing on AI, data science, and predictive analytics.

Through this partnership, Andela provided a skilled team to develop and refine Synapse, Mindshare’s analytics platform. This collaboration enabled the creation of sophisticated models and data-driven strategies that improved media governance and ROAS for Mindshare’s clients, covering a broad spectrum of analytics from SCM to CRM and economic factors.

Andela’s contribution was vital in scaling up Mindshare’s capabilities, allowing for dynamic adjustments to business needs and fostering a culture of excellence and proactive delivery. The partnership has made Synapse a cornerstone of Mindshare’s service, offering unparalleled insights and a robust competitive advantage in the advertising and media sector.

Solution
Statistical Models
Web App
Predictive Analytics
Cloud Native
CI/CD
Skills
Tensorflow
Google Cloud
Snowflake
Python
Microsoft Azure
Roles
Full-stack Engineer
Data Scientist
Data Engineer
150
K
Top-rated, highly skilled global talent pool
66
%
Faster time to hire

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