Mindshare creates predictive analytics platform to optimize ad spend

Mindshare, a WPP media agency, leveraged Andela experts in untapped markets such as Africa and Latin America to enhance its competitive edge in media optimization with high-quality talent focused on Application Development, Data Science & AI, and PredictiveAnalytics.

The Andela Adaptive Hiring model provided a fully managed team to develop and optimizeSynapse, the Mindshare analytics platform. The fast hiring and onboarding process resulted in the rapid creation of sophisticated models and data-driven strategies that improved media governance and ROAS for its clients. The Andela team is involved in the entire Mindshare product stack and has been engaged for over two years providing invaluable domain knowledge.

The Andela-managed team was hired and onboarded in less than half the time for significantly less cost than comparable talent quality.

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