MEDIa

Building Circana's Data Platform for Enhanced Media Measurement

Initiatives
Data Engineering & Analytics
Data Science & AI
Cloud & DevOps

Circana, formerly known as IRi, is a leading player in media measurement, catering to clients in the retail and consumer goods sectors. Facing the challenge of modernizing media measurement processes while ensuring end-to-end management, Circana sought a strategic partner to support their initiatives.

Andela stepped in with a scalable, agile team, leveraging Google Cloud as an accelerator. The team swiftly implemented full-scale data ingestion, modeling, and analytics, providing actionable insights to clients. This collaboration led to successful models and reports, driving further buy-in and adoption throughout Circana. Andela's expertise extended to setting up Google Cloud architecture and performing analysis (ETL) for media and sales data.

With a proven track record, Andela expanded its role to support the rollout of Circana's data platform, enhancing Circana's position as a leader in data-driven media measurement solutions.

Solution
Data Pipelines & ETL
Cloud Architecture
Predictive Analytics
Machine Learning
Data Visualization
Skills
Python
Google Cloud
Microsoft Azure
Kubernetes
React
Roles
Data Analyst
Data Engineer
Data Scientist
Full-stack Developer
Front-end Developer
150
K
Top-rated, highly skilled global talent pool
66
%
Faster time to hire

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